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The Loyalty Tax

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Transcript

Buck
I've had the same car insurance since college. Loyalty pays off, right?
Sage
Actually, insurers hike renewal rates on people who never shop around. Loyal customers pay about four hundred dollars more a year on average.
Buck
Wait, they charge ME more for STAYING?!
Sage
Yep. Shop your rate every two years. They're betting you never will.
Buck
So my 'loyalty' is just... their profit margin.
Sage
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